Chief Executive Officer
Peter Vicary-Smith has been Chief Executive of Which? since August 2004. Before joining Which?, he worked in both the commercial and charitable sectors.
In 1991 he became head of appeals at Oxfam where he was responsible for all of the central fundraising. Five years later he joined the Imperial Cancer Research Fund as the director of fundraising and communications.
Peter also played a major role in the merger with the Cancer Research Campaign – the largest merger in the voluntary sector. In 2002, Peter became the commercial director at Cancer Research UK.
Peter has worked at Procter and Gamble, Mars and was a management consultant at McKinsey for three years.
Richard Lloyd joined Which? in April 2011 as Executive Director.
Richard has over 20 years’ experience of campaigning, policy-making and service provision in charities, housing agencies and local government.
Richard has also worked for two years in No10 Downing Street as an adviser to the Prime Minister, dealing with economic issues across the government, including strategy, communications and consumer policy.
Follow Richard on Twitter: @RichardJLloyd
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