‘Battle of the brands’ begins as Which? Awards shortlist revealed

The battle between high-end brands and discounters heats up this year, as the shortlist for the annual Which? Awards is announced.

Winners will be crowned at a ceremony on 17th May, where some of the country’s top brands will be competing in categories including: Which? Travel Brand of the Year, Which? Banking Brand of the Year and Which? Home Appliance Brand of the Year.

Big household names will go head-to-head with smaller, challenger brands in categories such as Which? Retailer of the Year, where John Lewis and Apple are up against the likes of newcomer allbeauty and category specialist Richer Sounds. It’s a similar picture in the Which? Computing & Mobile Brand of the Year where Which? Awards newcomer Huawei faces market-leaders Lenovo and Apple.

For the prestigious Which? Supermarket of the Year award, the discounters are again challenging their high-end rivals, with Aldi, Lidl and Iceland competing against Marks & Spencer and Waitrose for the title.

The full shortlist includes:

  • Which? Banking Brand of the Year 2017: First Direct; Nationwide; TSB

  • Which? Insurance Provider of the Year 2017: John Lewis Financial Services; LV=; M&S Bank; NFU Mutual

  • Which? Supermarket of the Year 2017: Aldi; Iceland; Lidl; Marks & Spencer; Waitrose

  • Which? Computing & Mobile Brand of the Year 2017: Apple; Huawei; Lenovo

  • Which? Sound & Vision Brand of the Year 2017: Fujifilm; Panasonic; Samsung

  • Which? Home Appliance Brand of the Year 2017: Bosch; LG; Miele; Samsung; Siemens

  • Which? Telecom Services Provider of the Year 2017: giffgaff; Utility Warehouse; Zen Internet

  • Which? Retailer of the Year 2017: allbeauty; Apple; John Lewis; Richer Sounds; Toolstation

  • Which? Travel Brand of the Year 2017: Inntravel; Premier Inn; Regent Seven Seas; Riviera Travel; Trailfinders

  • Which? Trusted Trader of the Year 2017: Homeglaze Home Improvements Ltd; Justin Bucknell Electrical Ltd; Proclene Ltd; Finesse Windows Ltd

Peter Vicary-Smith, Which? chief executive said:

“Consumers should be at the heart of every business. Brands that deliver excellent products and services for their customers deserve to be recognised and rewarded.

“This year’s shortlist reflects those businesses that strive to meet consumers’ expectations and go above and beyond to respond to their needs.”

Notes to Editors

  1. The Which? Awards 2017 winners will be announced at a ceremony held on 17th May in London.

  2. The Which? Awards are completely independent and unlike many industry awards, a company cannot nominate itself. The shortlist is chosen by our experts based on our research and testing results that earn companies Best Buys and Recommended Provider status, combined with feedback from Which? members and the general public throughout the year.

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