Christmas corker – £18 Morrisons pop tops Which? champagne taste tests

A coveted Which? Best Buy has been awarded to a great value own-label champagne from Morrisons, proving that you can get your hands on a top-class festive fizz for under £20.

In a blind tasting of supermarket own-label (or exclusive), and top-selling big-name non-vintage champagnes priced up to £36, the Which? panel of experts awarded the highest score of 82 per cent to Morrison’s Adrien Chopin Brut Champagne. Retailing at only £18, this Which? Best Buy was described as “golden champagne with stewed apple aromas, rich flavours and a hint of sweetness” winning the adoration of experts to become this year’s top-scorer.

Narrowly missing out on the top spot but awarded a Which? Best Buy in its own right was Waitrose’s Brut Champagne which fizzed into second place with a score of 79 percent. The Which? expert panel commended its “ripe red apples and apple blossom” character that makes it an ideal party fizz.

In joint third place but not quite achieving Which? Best Buy status was Moet & Chandon’s Imperial Brut Champagne, earning a score of 78 percent. It was described as a pleasure to drink due to its “candied notes, mellow aromas, crisp acidity, and a cashew-nut finish”. However, one expert called it a “little bland”, which might disappoint at £36.

Also rated a solid 78 per cent score was Sainsbury’s Landric Champagne Brut at £25. It only narrowly missed out on Best Buy status, pleasing experts with its “lemon acidity and toasty, nutty aftertaste”. However, its lone critic felt it was short of fruit with a slightly bitter finish.

At the bottom of the table and summed up as “wishy washy” by one panelist was Aldi’s Philizot et Fils Organic Champagne, which only managed a 67 per cent rating.

Harry Rose, Editor of Which? Magazine, said:

“Your Christmas might be a bit more low key this year, but there is no reason to scrimp on the bubbly and we’re delighted that you can enjoy this season’s best fizz for only £18.

“Whether you opt for outstanding champagne at a great price or fancy paying a little more for a premium brand, our expert picks will make sure that whatever you’re doing this year, it won’t lack any sparkle.”

Notes to Editors:

  1. Also tested: Lidl Comte de Senneval Champagne Brut (74% £12.50); Aldi Veuve Monsigny Champagne Brut (74% £13); Sainsbury’s Taste the Difference Blanc de Noirs Champagne (74% £21); M&S Louis Vertay Brut Champagne (74% £17); M&S Delacourt Brut Champagne (74% £20); Tesco Finest Premier Cru Brut Champagne (73% £20); Asda Extra Special Louis Bernard Premier Cru (73% £21); Veuve Cliquot Brut Yellow Label Champagne (73% £35); LANSON LE BLACK LABEL BRUT (72% £33); Waitrose Blanc de Noirs Brut Champagne (71% £24); Co-op Les Pionniers Champagne (71% £19); Asda Henri Cachet Champagne Brut (68% £13.50); Morrisons The Best Premier Cru Champagne (68% £21); Aldi Philizot et Fils Organic Champagne (67% £27)
  2. The Which?  panel of experts: We consulted five of the country’s top wine experts to score this year’s offerings in our blind taste test: Charles Metcalfe – Speaker, author, and co-chair of the International Wine Challenge; Kathryn McWhirter – Wine expert and co-author (with Charles) of The Wine and Food Lover’s Guide to Portugal; Oz Clarke – Wine writer, television presenter and broadcaster; Sam Caporn – Master of Wine, freelance consultant and winner of the Madame Bollinger Medal for Excellence in Tasting; Peter McCombie – Master of Wine, restaurant wine consultant, speaker, writer and critic.
  3. Prices correct as of October 2020
  4. For images, please contact 
  5. Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We’re the independent consumer voice that influences politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we’re not for profit and all for making consumers more powerful.
  6. The information in this press release is for editorial use by journalists and media outlets only. Any business seeking to reproduce information in this release should contact the Which? Endorsement Scheme team at

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