Cost of living crisis: Which? highlights the Great Value products that consumers can rely on

A £13 sleeping bag and 95p mayonnaise are among the latest everyday products to earn the coveted Which? Great Value endorsement.

After the launch of the Great Value recommendation last year, Which? now offers money-saving recommendations on more than 624 reviewed items across 91 product areas and counting.

Meticulously selected by Which? product experts, these choices not only deliver impressive performance, but also come at a budget-friendly price – at least 20 per cent cheaper than the average cost among items Which? has tested in their respective categories.

Among the latest products to receive a Great Value recommendation was the Progress EK4549P air fryer. For anyone looking for an air fryer that won’t break the bank, this product excels, ticking the boxes for effective cooking, speed and energy efficiency and costs £80.

Another product to receive a Great Value title was the Tag Togs Sa-Be Wrap. At £34, this budget-friendly baby sling doesn’t compromise on quality and is a good all-rounder – comfortable, supportive and easy to put on.

Also earning a coveted Which? Great Value badge was Lidl Batts Real Mayonnaise. At 95p, it is excellent value for money, coming in a little cheaper than top-scoring Morrisons’ mayo, and much less than branded options. It impressed with its creamy, thick texture and appealing colour.

Those looking for an affordable and reliable microwave should consider the Currys Essentials CMB21. At £55, this product has easy-to-use functions and good heating and steaming capabilities.

In terms of the big ticket items which can be expensive but unavoidable purchases when they need to be replaced, Which? awarded the Great Value badge to a £349 washing machine. The Hisense WFQY1014EVJM cleans well with an impressive rinse and is energy and water efficient. The Hisense received a score of 69%, one percentage point higher than the Samsung WW90T854DBX/S1 which costs £779, which is more than double the price.

For an affordable and efficient washing powder, Aldi Almat Bio Washing Powder (£3.95/40 washes) received a Great Value recommendation. Working out at 10p per wash, this product performs well against stains and also keeps white clothes bright. In comparison, Ariel Original Powder works out at 23p per wash.

Anyone starting university in September or due a laptop upgrade could do much worse than looking at the Lenovo IdeaPad Slim 3 14-inch (Gen 8). For £449, the laptop won a Great Value badge thanks to its good battery life and speedy processor, putting similarly priced laptops to shame with these features.

For campers, the Eurohike Snooze 200 Sleeping Bag is worth considering. It doesn’t have all the bells and whistles of more advanced and expensive sleeping bags, but for those who crave simplicity and only plan on camping in the summer months, the Snooze 200 is a solid choice at a bargain price of £13.

Boots Soltan Protect & Moisturise Lotion, SPF30, received a Great Value award for great sun protection and value for money. At £4, it comfortably met the standard needed for the consumer champion’s SPF test when filtering UVB rays – and when defending skin against penetrating UVA. Application scores were also good across the board.

The Braun Series 3 is an affordable electric shaver that will give you as close a shave as more expensive Braun Series products, the Braun Series 9 Pro (£264.50) and Braun Series 5 (£94.99) after one day of stubble. Costing £33, it’s easy to be fast and accurate with this shaver around the lips and chin, as well as the sideburns. It’s also easy to clean.

Natalie Hitchins, Which? Head of Home Products and Services, said:

“Whether you’re in the market for an air fryer, a new laptop for college or need to replace a washing machine on its last legs, shoppers could save significantly on more expensive purchases with our Great Value recommendations.

“Which? tests thousands of products and while Great Value winners may not always rank quite as highly as our Best Buy recommendations, they still perform strongly, making them fantastic choices for budget-conscious shoppers.”


Notes to editors:

Which? Research

  • Which? offers exclusive lab-tested reviews covering a wide range of home and tech products, making it the go-to destination for informed shopping decisions. Alongside our Great Value selections, we also showcase top-performing choices as Best Buys, and caution against disappointing options as Don’t Buys.

  • Our recommendations are backed by rigorous research and testing, resulting in over 1,963 Best Buys and 457 Don’t Buys out of the 9,661 products we’ve scrutinised. For those seeking eco-friendly options, we have over 292 products with our Eco Buy badge, so you can make sustainable choices without compromising on quality. At Which?, our goal is to provide you with products that not only meet your needs but also contribute to a more sustainable future.

About Which?

Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We’re the independent consumer voice that influences politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we’re not for profit and all for making consumers more powerful.

The information in this press release is for editorial use by journalists and media outlets only. Any business seeking to reproduce information in this release should contact the Which? Endorsement Scheme team at

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