Shortlist of brands announced for prestigious Which? Awards

This year’s battle of the brands sees many consumer favourites shortlisted in the 12 award categories at the 2023 Which? Awards.

Winners will be announced at an in-person ceremony on 13th June, where some of the country’s leading household names will come to find out who has been recognised for going above and beyond for consumers and been awarded one of the coveted trophies from Which?. 

The 12 Which? Awards categories include: Which? Travel Brand of the Year, Which? Home Entertainment Brand of the Year and Which? Retailer of the Year, among others.

As always, the shortlisting process and the final judging is conducted by Which? experts and is both rigorous and impartial. This year the judging also took into account the ways in which brands have been supporting consumers through the current cost of living crisis and acknowledges products and services that offer excellent value for money. 

Anabel Hoult, Which? Chief Executive, said: 

The Which? Awards are a prime moment in the Which? calendar, where we can come together to celebrate the brands putting consumers at the heart of what they do. 

All those shortlisted should be very proud of themselves as our standards are notoriously high. We can’t wait to welcome everyone to this year’s event and look forward to celebrating the winners.

Following the consumer champion’s exciting brand refresh this spring, the 2023 awards trophy will feature the updated Which? logo.

Among those shortlisted across the different categories for this year’s awards are household names such as Jet2, LG and Honda.

Since its launch in 2007, more than 150 companies from many different sectors have been the recipient of a Which? Award.

The consumer champion is well known for its independent expert advice and reviews, using rigorous standards to assess thousands of products and services, and calling out practices that prevent consumer harm.


Notes to editors:


Category 2023 Shortlist 2022 winner                                                                                                
Which? banking brand of the year First Direct, Nationwide Building Society, Starling Bank Starling
Which? insurance brand of the year Aviva, Churchill, Direct Line, LV=, NFU Mutual NFU Mutual
Which? travel brand of the year Audley Travel, Jet2, The Landmark Trust, Ramblers Walking Holidays, Zest Car Rental Jet2 Holidays
Which? retailer of the year Liz Earle, Maxi Cosi, Richer Sounds, Screwfix, Seasalt Richer Sounds
Which? utilities brand of the year Octopus Energy, SMARTY, Voxi, Zen Internet Tesco Mobile
Which? car brand of the year DS, Honda, Lexus, Mercedes-Benz Kia
Lifestyle technology brand of the year Apple, Garmin, Google, Oneplus, Samsung N/a new category
Which? Computing brand of the year Apple, Bitdefender, Framework, Samsung N/a new category
Which? Home entertainment brand of the year Apple, LG, Panasonic, Samsung LG
Which? small kitchen appliance brand of the year (previously Which? kitchen and household products brand of the year) Bosch, Delonghi, Philips, Russell Hobbs Kenwood
Which? large kitchen appliance brand of the year AEG, Bosch, LG, Miele, Samsung Samsung
Which? Trusted Trader of the year Easystep Stairlifts, LCM Roofing, Move on Removals, Vantage Windows and Doors Inspiration Computers


About Which?

Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We’re the independent consumer voice that influences politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we’re not for profit and all for making consumers more powerful.

The information in this press release is for editorial use by journalists and media outlets only. Any business seeking to reproduce information in this release should contact the Which? Endorsement Scheme team at

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