“Another positive step in our campaign against nuisance calls” – Which? response to Government making marketing companies display caller ID

Which? executive, director Richard Lloyd, said:

It’s a victory for consumers that firms are finally going to be forced to display their numbers when making marketing calls. This is another positive step in our campaign against nuisance calls as it should make it easier for people to report unwanted calls. Responsible businesses should have nothing to fear from telling people who is calling.

“The Government, regulators and business need to continue to work together to cut off nuisance calls and make senior executives accountable if their company makes unlawful calls.”

Notes to Editors

  1. Our Calling Time on Nuisance Calls campaign has been supported by more than 340,000 people. There have been more than 73,000 uses of the Which? nuisance calls reporting tool, enabling people to complain to the regulators.
  2. Three in 10 (28%) people say they would be more likely to think of a company positively if the company committed to showing their number when calling.

Methodology: Populus, on behalf of Which?, surveyed 2073 UK adults online between 10th and 12th April 2015. Data were weighted to be demographically representative of the UK population. Populus is a member of the British Polling Council and abides by its rules.

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