Which? executive director, Richard Lloyd, said:
“It’s good to see Iceland committing to tackling campylobacter and we look forward to seeing more detail on the specifics of its plans, including actions to be taken at farm level. As with all retailers, we need to see the plans translate into action to combat this potentially deadly bug.
“It is now imperative that Asda, Morrisons and Sainsbury’s tell their customers what they are doing to lower levels of campylobacter in the chicken on their shelves.”
Notes to editor
- Nearly 35,000 people have signed up to our ‘Make Chicken Safe‘ campaign
- Tesco, Marks & Spencer, Waitrose, Co-operative, Aldi and now Iceland have all published their plans to tackle campylobacter.
- As part of our campaign we wrote an open letter to Asda, Co-op, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose calling on them to make publicly available plans on how they will tackle campylobacter, with clear timescales for action.