Which? executive director, Richard Lloyd, said:
“The advertising watchdog is right to rap BT over the knuckles for not being upfront with its broadband customers about when they can expect to get superfast broadband. Our latest research found speed is one of the most important factors when people choose a provider, so advertising needs to be accurate.
“We now need the advertising watchdogs to turn their attention to reforming the rules on how providers advertise broadband speeds and ensure they show the speeds the majority of customers will actually get.”
Notes to Editors:
> As part of our “Give us broadband speed guaranteed”campaign, Which? is calling for tighter guidelines on broadband advertising.
> Our latest survey told us consumers consider speed to be the second most important factor influencing their choice of broadband deal (88%) – beaten only by price at 94%, with nine in ten (88%) believing that speed should be shown in adverts. However only 5% of people agreed that the way speed is currently advertised is the clearest way. More info here: https://prod-wordpress-press.internal.which.co.uk/whichpressreleases/pull-the-plug-on-confusing-broadband-advertising/