Which? comments on Amazon removing several sellers that Which? has linked to fake reviews

Rocio Concha, Which? Director of Policy and Advocacy, said: 

“We have repeatedly exposed fake and incentivised reviews on Amazon, so it is positive to see Amazon take action and remove a number of Chinese-based sellers using these reviews from its site.

“However, further action is needed to address the ongoing problems caused by misleading reviews on Amazon and other online marketplaces. The CMA investigation must work quickly to get to the bottom of the problem of fake and misleading reviews.

“The government must also give online platforms greater legal responsibility for tackling fraudulent content on their sites – including fake and incentivised review activity.”


Notes to editors 

Read more on Amazon’s suspension of Chinese-based sellers using fake and incentivised reviews here: https://www.which.co.uk/news/2021/07/amazon-suspends-china-based-brands-linked-to-fake-review-activity/

Read more on the CMA investigation: https://www.gov.uk/government/news/cma-to-investigate-amazon-and-google-over-fake-reviews