Which? comments on Kantar’s research showing that the average grocery bill is set to rise by £380 this year
Sue Davies, Which? Head of Food Policy and Consumer Rights, said:
“With millions of households already battling to make budgets stretch in the face of the cost of living crisis, it’s hugely concerning that the average grocery bill is set to rise by as much as £380 this year.
“Recent Which? research found that the price of hundreds of everyday groceries had soared by over 20 per cent over the last two years and that own-brand budget groceries have become less available.
“Which? is calling on supermarkets and manufacturers to be more transparent about costs and provide clear unit pricing so that shoppers can easily compare items. Budget ranges also need to be more widely available across stores so consumers do not have to pay over the odds for everyday essentials.”