A Which? spokesperson said:
“We are disappointed if any energy company feels they are not able to participate in The Big Switch and be part of delivering a better energy deal for people. If suppliers aren’t willing to engage with hundreds of thousands of potential new customers, it speaks volumes about why this industry needs urgently to raise its game. Which? is still working closely with forward-thinking companies that can see the advantages of taking part in this new campaign.
“We have been fully transparent throughout this process. Which? is a not-for-profit charity and have been clear that we would charge a fee to the winning supplier in order to cover our costs. The Big Switch is not about encouraging below cost pricing but rather establishing the best price for customers, many of whom are struggling with rising energy bills.
“We take the responsibility of getting people a good deal extremely seriously which is why we have made a significant investment in IT infrastructure and customer support to ensure that The Big Switch process is as clear, fair and easy as possible for potential switchers.”