Which? responds as half a million rural homes are to gain access to gigabit capable broadband

Rocio Concha, Which? Director of Policy and Advocacy, said: 

“Gigabit capable broadband has the potential for much faster internet speeds with more reliable networks than the connections most consumers currently rely on, so it is positive that it will be rolled out to more homes in rural areas, which for too long have suffered from slower speeds.

“However, Which? research has found that there is low awareness and understanding among consumers and businesses of these better networks, which could hinder its rollout. 

“More must be done to ensure more people understand the advantages of gigabit capable broadband. This should be done collaboratively between government, Ofcom, industry and consumer and business groups to help address the barriers that are currently preventing consumers from benefiting from better connections.”


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