Which? response to Asda’s improvements on clearer supermarket pricing

Alex Neill, Which? Managing Director of Home Products and Services, said:

“Following our super-complaint on misleading supermarket pricing, it’s good to see that Asda has changed its practices. The CMA needs to continue to monitor all retailers to ensure that any misleading practices in other sectors are also systematically tackled.”

Notes to eds

  1. Which? submitted a super-complaint to the Competition and Markets Authority about misleading supermarket pricing practices on 21 April 2015. More details on the super-complaint can be found here > http://press.which.co.uk/whichpressreleases/which-super-complains-about-misleading-supermarket-pricing-practices/