Richard Lloyd, Which? executive director said:
“This is a victory for the 63,000 people who supported our Costly Calls campaign calling on all companies and public bodies to provide basic rate numbers for all customer service and complaint telephone lines. We’re pleased the Government has extended the Consumer Rights Directive to include travel firms and that it has now agreed and clarified that basic rate does not include pricey 084 or 087 numbers.
“We look forward to seeing the guidance to stop public bodies using high rate numbers and expect the Financial Conduct Authority to introduce similar measures in financial services to ensure that there are no exceptions and put an end to costly calls across the board.”