Which? response to the Elliot Review interim report

In response to the Elliot Review interim report Which? executive director, Richard Lloyd, said:

“It is only right the Elliot Review has recognised that consumers must be put first if we are to start restoring the trust so badly knocked by the horsemeat scandal, which saw half of consumers changing their shopping habits.

“We support these steps towards a joined up approach to tackle food fraud and want to see the responsibilities for food labelling and standards move back to the Food Standards Agency to tackle the web of confusion exposed by the horsemeat scandal.”


Following the horsemeat scandal:

– Half (49%) of consumers have changed their shopping habits following the horsemeat scandal.

– A third (32%) say they are buying less meat and a quarter (25%) say they are buying less processed meat.

– One in five (19%) say they are buying less ready meals which have meat as an ingredient/choosing vegetarian meals.

Notes to editors

Populus, on behalf of Which?, surveyed 2079 UK adults, online between 20th and 21st November 2013. Data were weighted to be representative of the UK population. Populus is a member of the British Polling Council and abides by its rules.

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