Only one in seven (15%) deals on Black Friday offer a genuine discount, according to new Which? research which finds the vast majority of promotions are cheaper or the same price in the six months before the sales extravaganza. The consumer champion analysed 213 Black Friday deals last year at seven major home and tech […]
Nearly all Black Friday ‘deals’ are cheaper or available for the same price at other times of the year, a new Which? investigation has found, as the consumer champion urges shoppers to do their research before buying. Which? tracked the prices of 83 products on sale on Black Friday (23 November) in 2018 for a […]
Which? is warning consumers about the risk of misleading Black Friday travel deals after a series of special offers for last year’s event turned out to be exaggerated or non-existent. On Black Friday in 2018 (23 November), Which? Travel analysed promotions advertised by major airlines and holiday companies – before checking the prices again […]
Leading kitchen and bathroom retailers are using potentially misleading discount claims to lure homeowners into rushing to spend thousands of pounds, a Which? investigation has found. The consumer champion analysed promotional offers for popular kitchen and bathroom retailers for a year between March 2018 and March 2019 – and found firms were using techniques including […]
With a week to go, Which? has released some practical advice and tips to help bargain-hunters make the most of the Black Friday sales this year. Black Friday can be difficult to navigate, with many retailers claiming that they have the best possible deals for you. With so many offers, deals and discounts it can […]