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Rocio Concha, Which? Director of Policy and Advocacy, said: “We have repeatedly exposed fake reviews on websites including Amazon and Google, so this investigation is a positive step. The CMA must now move swiftly towards establishing whether these companies have broken the law. “This should prompt Amazon and Google to finally take the necessary […]
Unscrupulous sellers are staying one step ahead of Amazon by using a range of tactics to beat the online retailer’s security systems and mislead shoppers with fake reviews, a Which? investigation has revealed. The consumer champion scrutinised thousands of listings with the help of an Amazon expert to uncover how features designed to make the […]
Retail giant Amazon is only removing a proportion of a flood of fake and suspicious reviews that risk misleading shoppers into buying poor quality products, a Which? investigation has found. The consumer champion looked at the number of reviews that Amazon removes for popular tech products and found 78,000 that have been removed in the […]
Shoppers are being misled by unscrupulous sellers using fake and paid-for online product reviews, according to a Which? undercover investigation. The investigation reveals how easily some sellers are actively bypassing the rules to offer free products in exchange for false and highly-rated reviews. Which? found evidence of Facebook groups – with tens of […]