Results for Price it Right tag

Four of the UK’s biggest supermarkets have listened to the thousands of people who have supported Which?’s ‘Price it Right’ campaign for simpler, clearer and consistent pricing. Aldi, The Co-operative and Waitrose have today committed to improve food labels in their stores to help shoppers compare the price of products more easily. Morrisons publicly signed […]

New Which? research reveals that products from big-name brands are shrinking in size but not price. Our snapshot research found in some cases packs had shrunk by up to a quarter but prices had stayed the same – or even increased in one case. Which? executive director Richard Lloyd said: “Shrinking products can be an underhand way of raising prices because pack sizes shrink but […]