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Four of the UK’s biggest supermarkets have listened to the thousands of people who have supported Which?’s ‘Price it Right’ campaign for simpler, clearer and consistent pricing. Aldi, The Co-operative and Waitrose have today committed to improve food labels in their stores to help shoppers compare the price of products more easily. Morrisons publicly signed […]
New Which? research reveals that products from big-name brands are shrinking in size but not price. Our snapshot research found in some cases packs had shrunk by up to a quarter but prices had stayed the same – or even increased in one case. Which? executive director Richard Lloyd said: “Shrinking products can be an underhand way of raising prices because pack sizes shrink but […]