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Supermarkets appear to be disregarding government pricing guidelines by continuing to offer misleading discounts and special offers, according to research from Which?. Which? crunched the numbers on more than 450 products on offer online at major UK supermarkets and found multibuys that actually cost you more despite the alleged offer, dubious discounts that allude […]
Vickie Sheriff, Which? Director of Campaigns and Communications, said: “With food prices topping consumers’ concerns it is essential that any rise in food prices are decided on with caution. Any increases must be honest and transparent, so the impact on the consumer is mitigated as much as possible.”
Which? executive director, Richard Lloyd, said: “It’s good to see the Government supporting our super-complaint and committing to end the confusion around supermarket pricing by strengthening the rules. These changes now need to be implemented without delay to ensure consumers are no longer subjected to misleading pricing practices. Cracking down on dodgy offers will be […]
Following our super-complaint to the Competition and Markets Authority (CMA) last month we have found further evidence of dodgy special offers and some that appear to be breaking government guidelines. As part of Which?’s campaign to Put an End to Misleading Pricing, supported by more than 60,000 people, our latest research shows further evidence of […]