Which? is calling on supermarkets to make pricing clearer as it finds confusing pricing practices are making it difficult for shoppers struggling amid the cost of living crisis to work out which food and drink products are the best value. Some versions of the same product can cost up to three and a half times […]
Which? executive director, Richard Lloyd, said: “It’s good to see the Government supporting our super-complaint and committing to end the confusion around supermarket pricing by strengthening the rules. These changes now need to be implemented without delay to ensure consumers are no longer subjected to misleading pricing practices. Cracking down on dodgy offers will be […]
New Which? research reveals that products from big-name brands are shrinking in size but not price. Our snapshot research found in some cases packs had shrunk by up to a quarter but prices had stayed the same – or even increased in one case. Which? executive director Richard Lloyd said: “Shrinking products can be an underhand way of raising prices because pack sizes shrink but […]