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Neil Caldicott has been announced as the director of brand and communications at consumer group Which?. Neil joins to lead the organisation’s brand and communications work, playing an integral role in building its membership, driving forward its brand values and delivering meaningful impact to make consumers’ lives simpler, safer and fairer. He joins Which? from […]
Poor quality products are being sold at discount prices this Black Friday, an investigation by Which? has found. When the consumer champion uncovers products that fail to perform in its rigorous, independent tests, it rates them as Don’t Buys. Although Don’t Buy status means a product should be avoided at all costs, researchers […]
Supermarkets appear to be disregarding government pricing guidelines by continuing to offer misleading discounts and special offers, according to research from Which?. Which? crunched the numbers on more than 450 products on offer online at major UK supermarkets and found multibuys that actually cost you more despite the alleged offer, dubious discounts that allude […]
Unscrupulous sellers are staying one step ahead of Amazon by using a range of tactics to beat the online retailer’s security systems and mislead shoppers with fake reviews, a Which? investigation has revealed. The consumer champion scrutinised thousands of listings with the help of an Amazon expert to uncover how features designed to make the […]
The creator of a gambling block for banking customers has been awarded the first ever ‘Your Consumer Champion’ award, at the Which? Awards 2019. Natalie Ledward, who works in Monzo’s vulnerable customer team, was recognised for creating a gambling block feature that is used by 100,000 Monzo customers. After hearing feedback from consumers, […]
Which? ‘Trusted Trader of the Year 2019’ has been awarded to Furlonger Tree Services at the annual Which? Awards. Furlonger Tree Services, a Surrey-based company renowned for its work in the community and its real commitment to caring for the local environment, has been crowned the 2019 Which? ‘Trusted Trader of the Year’. […]
A Which? investigation reveals that some mobile phone manufacturers are overstating battery life length when compared to Which? testing – with one model doing so by half. The consumer champion carried out its own tests to establish the average talk time for popular phone models from five brands and compared the results to the […]
Retail giant Amazon is only removing a proportion of a flood of fake and suspicious reviews that risk misleading shoppers into buying poor quality products, a Which? investigation has found. The consumer champion looked at the number of reviews that Amazon removes for popular tech products and found 78,000 that have been removed in the […]
Leading kitchen and bathroom retailers are using potentially misleading discount claims to lure homeowners into rushing to spend thousands of pounds, a Which? investigation has found. The consumer champion analysed promotional offers for popular kitchen and bathroom retailers for a year between March 2018 and March 2019 – and found firms were using techniques including […]
Poor quality products are being boosted by inflated reviews on the websites of Britain’s biggest retailers – potentially misleading consumers, an investigation by Which? has found. The consumer champion looked at 15 products that it had rated as Don’t Buys, a status given to products that fail to meet the standards of its rigorous, independent […]