Birmingham-based business scoops coveted Which? Trusted Trader of the Year accolade at national awards

Finesse Windows Limited has scooped a coveted Which? Trusted Trader of the Year Award for their outstanding dedication to consumers and the local community. 

Birmingham business Finesse saw off tough competition to win the accolade – its second win after having previously been awarded in 2017. The shortlist also included Bumblebee Plumbing & Heating Ltd, and last year’s winner, Splash of Colour Painting & Decorating Ltd.

Finesse really stood out with the judges for the fantastic work they do for both their customers and the community, which is reflected in their glowing reviews and Worthy Cause Campaigns. 

Finesse have won Which?’s Trader of the Month a total of four times, and the judges noted how impressed they were with how they’ve incorporated the Which? endorsement into every aspect of their business to build trust and confidence for consumers. 

The Awards, which have been running since 2007, recognise best practice for consumers and give awards to businesses and products from travel companies to kitchen appliance brands. 

Managing Director of Trusted Traders, Raj Kakar-Clayton, said: 

“Becoming a Which? Trusted Trader is a hallmark of great customer service, and our rigorous application process means that only the best local businesses can join. 

“The Which? Trusted Trader Award seeks to highlight the best of the best, and I’m thrilled to say that this year that accolade goes to Finesse Windows Limited. They are truly ambassadors of the Which? Trusted Traders endorsement.”

The Which? Awards are usually presented at a ceremony, but due to Covid-19 restrictions, this year’s Which? Awards winners were announced on Which?’s Twitter feed today (7th October). 




Notes to editors:


Full list of categories, winners and shortlist below. 


Category Winner Shortlist Last Year’s winner
Which? Trusted Trader of the year Finesse Bumblebee Plumbing & Heating Ltd, Splash of Colour Painting & Decorating Ltd Splash of Colour Painting & Decorating Ltd
Which? banking brand of the year Starling Bank First Direct, Nationwide,  Nationwide
Which? insurance brand of the year LV= Direct Line, NFU Mutual, John Lewis NFU Mutual
Which? travel brand of the year National Trust Holidays Exodus, Jet2 Holidays, Trailfinders Trailfinders
Which? retailer of the year Richer Sounds Healthspan, John Lewis, Seasalt, Skechers (Last year Supermarket of the Year) Waitrose
Which? utilities brand of the year Tesco Mobile Octopus Energy, Zen Internet Utility Warehouse
Which? car brand of the year Toyota Honda, Lexus, Mazda, Skoda Toyota
Which? floorcare brand of the year No award this year Dyson
Which? home technology brand of the year Apple OnePlus, Samsung, Xiaomi Apple
Which? home entertainment brand of the year LG Amazon, Google, Samsung, Sennheiser, Sony LG
Which? kitchen and household products brand of the year De’Longhi Asda, Breville, Tefal Kenwood
Which? large kitchen appliance brand of the year Bosch AEG, Beko, LG, Miele, Samsung Miele


About Which?

Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We’re the independent consumer voice that influences politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we’re not for profit and all for making consumers more powerful.

The information in this press release is for editorial use by journalists and media outlets only. Any business seeking to reproduce information in this release should contact the Which? Endorsement Scheme team at

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