Brands offering value-for-money recognised at this year’s Which? Awards

Jet2 and Tesco mobile have scooped a top prize after being commended for their ‘great value-for-money’ at the Which? Awards 2022, an annual event that recognises the top brands of the year. 

The consumer champion said in light of the cost of living crisis that value-for-money – as well as exemplary customer service and products – was key for the expert panel of judges in selecting which brands would come out on top at this year’s awards. 

The prestigious event, which was the first in-person gathering since 2019, was hosted by TV’s June Sarpong and saw attendees from some of the UK’s most well-known brands.

Named as Travel Brand of the Year, Jet2 – which specialises in bargain-priced package holidays – received the award for outclassing most of its rivals with excellent customer service and value for money – something that many holidaymakers will be prioritising in the current climate. 

Jet2 is the only Which? Recommended Provider airline this year and is also the joint-top package holiday provider, earning a customer score of 86 per cent in Which?’s most recent consumer survey. 

Tesco Mobile was also awarded for its value-for-money and consistently high customer scores. As well as offering competitively priced deals, Tesco Mobile has introduced a Tariff Promise, which is a commitment to freeze prices for customers during their minimum contract period, unlike many of the large providers.

Tesco Mobile was also commended for signing up to Ofcom’s Fairness for Customers Commitments and named as a vulnerable customer champion. 

Samsung was commended in the Which? Awards due to its value-for-money when compared to its more expensive competitors. 

The judges felt that Samsung’s mid-tier priced tech solutions produce great performance. The brand was also applauded for its commitment to keeping products’ security up-to-date, meaning Samsung products are reliable for longer. 

A slew of household names scooped awards in the other categories: 

  • Starling Bank was awarded Banking Brand of the Year for the second year in a row, which was the first challenger bank to break through at the awards for areas including its great customer service. 
  • NFU Mutual scooped Insurance Brand of the Year in recognition of its exemplary service, demonstrated by its customer service and claims scores.
  • Richer Sounds, a regular at the Which? Awards was named as Retailer of the Year for its consistently high customer scores, excellent value for money and generous product guarantees. 
  • Kia came out on top in the Car Brand of the Year category, commended for its value for money with a diverse and affordable range of models. 
  • Returning winner LG scooped Home Entertainment Brand of the Year for its consistently high quality products. 
  • Kenwood was awarded Small Kitchen Appliance Brand of the Year due to the number of Best Buy products and high average test scores across the board.
  • And finally Samsung scooped Large Kitchen Appliance Brand of the Year going to Samsung, for its reliability. 

Which? Chief Executive, Anabel Hoult said: 

“Each year we select and recognise those companies that consistently get it right for their customers, and this year that Which? endorsement is proving to be more powerful than ever. 

“We know that in the current climate consumers want help to make sure they get the best value possible out of every pound they spend, so value for money was a key consideration when judging these awards. 

“Congratulations to all this year’s winners, your products and services serve as a benchmark in your categories and demonstrate you are working to make things better for consumers.”

This year also saw the launch of the first ever Which? Sustainability Champion honorary award, which has been established to recognise a specific project or initiative to improve sustainability by a brand.

Scooping this accolade was Exodus Travels, with its impactful sustainability initiatives and clear future commitments for sustainable travel. It is one of the few providers to start publishing the carbon footprint of its holidays in order to measure and reduce its impact (pledging to halve its footprint by 2030). It is also rewilding 100 square metres per passenger as well as offsetting all trip emissions.

To further reinforce this commitment, Exodus Travels is in the process of expanding its rail booking service across its most popular European destinations, in effect giving customers a “no fly” transport option for their holidays. The company has also introduced over 40 walking and cycling itineraries across the UK.

Since 2007, Which? has awarded more than 150 companies from a range of different sectors.




Notes to editors:


Full list of categories, winners and shortlist below. 


Category 2022 Winner 2022 Shortlist 2021’s winner
Which? banking brand of the year Starling Bank Coventry Building Society, Nationwide, Starling Bank Starling Bank
Which? insurance brand of the year NFU Mutual LV=, NFU Mutual, Saga LV=
Which? travel brand of the year Jet2 Exodus Travels, Inn Travel, Jet2, Premier Inn National Trust Holidays
Which? retailer of the year Richer Sounds John Lewis, Richer Sounds, Seasalt, Skechers Richer Sounds
Which? utilities brand of the year Tesco Mobile Octopus Energy, Plusnet Mobile, SMARTY, Tesco Mobile, Zen Internet Tesco Mobile
Which? car brand of the year Kia Honda, Kia, Lexus, Polestar, Toyota  Toyota
Which? home technology brand of the year Samsung Apple, Canon, Dell, Samsung, Xiomi Apple
Which? home entertainment brand of the year LG Amazon, LG, Panasonic, Samsung, Sennheiser, Sony LG
Which? kitchen and household products brand of the year Kenwood Asda, Kenwood, Russell Hobbs, Tefal De’Longhi
Which? large kitchen appliance brand of the year Samsung Beko, Bosch, LG, Miele, Samsung Bosch
Which? Trusted Trader of the year Inspiration Computers Easystep Stairlifts, Inspiration Computers, SD Roofing Finesse
Sustainability Champion of the Year Exodus Travels Exodus Travels, Miele, Good Energy, Silver Cross, Triodos Bank N/A – new category


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