Christmas chocolate favourites – smaller packs cost you more

New Which? research looking into the price of Christmas chocolate boxes in the leading supermarkets found that you can pay almost double the price per 100g for the smaller packs.

All the major UK supermarkets stock chocolate boxes in different sizes making it hard to compare like for like. With some packs only weighing 69g, and the larger tubs coming in at 1.32kg, researchers compared products using the price per 100g from data supplied by MySupermarket.

Which? found that a 1.32kg tub of Quality Street cost 53p per 100g at Asda, while a 265g box was nearly twice as expensive, at £1.02 per 100g.

Asda had the cheapest pack of both Cadbury Heroes and Mars celebrations at 62p and 58p per 100g respectively. For Nestle Quality Street, Asda and Ocado had the joint-cheapest pack, at 53p per 100g.

Waitrose had the cheapest pack of Cadbury Roses (55p per 100g) and Morrisons had the cheapest Cadbury’s Milk Tray at 93p per 100g.

Richard Headland, Which? magazine editor, said:

“As the festive shopping season gets into full swing people are starting to stock up on their Christmas treats and snacks.

“Chocolate boxes are a firm favourite and this snapshot research shows that it can be worth comparing prices by weight to save money at this time of year.”

Notes to Editors

  1. Research: We used the independent shopping website MySupermarket to look at the average prices of chocolates from Asda, Iceland, Morrisons, Ocado, Sainsbury’s, Tesco, and Waitrose over three months, from 25th July to 26th October 2016. Chocolates included Mars Celebrations, Cadbury Roses, Cadbury Milk Tray, Nestle Quality Street and Cadbury Heroes.

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