Does exactly what it says on the tin: Which? reveals the chocolate boxes likely to delight this Christmas

An investigation by Which? has revealed the right chocolate box for you based on your tastes this Christmas – and which comes in cheapest.

 

The consumer group looked at the contents of five festive chocolate tubs, sorting the chocolates into various categories – fudges, toffees and caramels; fruits and coffee cremes; solid chocolate, and chocolate with nuts and praline.

 

Which? counted the number of each chocolate category that came in Nestle Quality Street, Cadbury Roses, M&S Big Selection, Sainsbury’s Chocolate Treats and Waitrose Christmas Chocolate Favourites.

 

The study found that Cadbury Roses are the best choice for fans of nuts and praline, with over a quarter (28%) of the box made up of nut-filled chocolates.

 

If fruits or coffee cremes are your choice, then Quality Street had over a third (37%) of the contents of a tin falling into this category.

 

M&S came top for fudge lovers, with half (51%) of the M&S Big Selection being made up of fudge or caramel chocolates.

 

But while taste is important, it’s hard to turn down a bargain at this time of year. Quality Street and Sainsbury’s Chocolate Treats were the cheapest according to Which? – both weighing in at 650g and priced at £3.50* (£0.54 per 100g).

 

On the other hand, Waitrose Christmas Chocolate Favourites were the most expensive chocolate tubs that Which? looked at, with a weight of 600g and a price of £6 (£1 per 100g).

 

Natalie Hitchins, Which? Head of Home Products and Services, said:

“When the chocolate boxes come out, it’s a clear sign that Christmas is just around the corner.

 

“Our analysis reveals that whatever your tastes, there’s a chocolate tub for you. Use our research to make sure you spend your money on one that will bring you the most joy this Christmas.”

 

 

Chocolates

Fudges, toffees and caramels

Solid chocolate

Nuts and praline

Fruit and coffee cremes

Cadbury Roses (600g)

45%

10%

28%

17%

M&S Big Selection (650g)

51%

7%

7%

35%

Nestle Quality Street (650g)

28%

21%

13%

37%

Sainsbury’s Chocolate Treats (650g)

40%

11%

14%

35%

Waitrose Christmas Chocolate Favourites (600g)

43%

0%

24%

33%

 

Chocolates

Price

Cost per 100 grams (based on cheapest available price)

Cadbury Roses (600g)

£4 (Asda), £5 (Co-op, Morrisons, Sainsbury’s, Tesco)

£0.67

M&S Big Selection (650g)

£4.25

£0.65

Nestle Quality Street (650g)

£3.50 (Asda, Morrisons), £5 (Sainsbury’s, Tesco)

£0.54

Sainsbury’s Chocolate Treats (650g)

£3.50

£0.54

Waitrose Christmas Chocolate Favourites (600g)

£6

£1

 

Notes

 

  • Which? looked at chocolate tubs available from Nestle Quality Street, Cadburys Roses, Sainsburys, M&S and Waitrose in November 2019. The consumer group looked at three boxes of each and calculated the average contents.

  • Prices correct based on MySupermarket data on 16th December 2019.

  • Quality Street (650g) and Sainsbury’s Chocolate Treats (650g) came in cheapest at £3.50 (54p per 100g). Prices correct for 12-16th December from MySupermarket for Quality Street available at Asda and Morrisons, and Sainsbury’s Chocolate Treats from Sainsbury’s.

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