Insurers should be upfront about last year’s premiums

Which? launches a new campaign calling on insurance companies to show last year’s premium alongside renewal quotes, as people tell us it would prompt them to look for a better deal. 

New Which? research finds that the majority of consumers support having their previous premium on their renewal quote, with nearly nine in ten (85%) saying it would be useful. Six in ten (62%) find it annoying that it is not included and only 7% agree that it would be hard for companies to do.

Without this information, people lack the incentive to shop around as they’re not able to easily see if they’re paying more and why. Two-thirds (68%) say having last year’s premium would prompt them to look for a better deal with other insurers, and around the same (64%) say they would be more likely to haggle for a discount with their current insurer if they had this information.

Clearer information would empower consumers to more easily compare quotes and could help them save money. A separate survey of Which? members reveals that people who haggled and switched providers on their car insurance managed to save an average of £131 on their renewal offer while those who did nothing paid just £4 less. Those who switched providers saved £105 on average.

The “We don’t want to pay a premium” campaign is calling on insurance companies to provide last year’s premium alongside the renewal quote and explain any differences.

We also want insurers to provide customers with their number of years of no-claims-bonuses and make sure renewal letters are received by the customer at least three weeks before the insurance is due to renew.

Only one of the major car and home insurers we surveyed, Swiftcover, already provides last year’s premium on car insurance renewal reminders but there is no reason why other companies can’t follow this approach.

Which? executive director, Richard Lloyd, said:

“Our research shows it pays to shop around when renewing your insurance, and that’s good for all consumers too as it helps keep the market competitive. But it’s not easy to find a good deal if you don’t know what you paid last year.

“People have told us that if insurers made it easy to find out the cost of their old premium it would prompt them to look for a better deal or haggle for a discount. So we’re asking people to support our campaign calling for all insurers to be more upfront when they send out renewal notices by showing customers the premium they paid last year and explaining any differences.” 

Notes to editors: 

  1. Insurance renewal survey: Populus surveyed 2,065 UK adults online between 5th and 6th February 2014. Data were weighted to be demographically representative of all UK adults. Populus is a member of the British Polling Council and abides by its rules.
  2. Car insurance survey: We tracked the experiences of 1,174 members as they renewed their car insurance policies from September 2013 to December 2013.
  3. Consumers can support the campaign at

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