New Which? research reveals that products from big-name brands are shrinking in size but not price. Our snapshot research found in some cases packs had shrunk by up to a quarter but prices had stayed the same – or even increased in one case.
Which? executive director Richard Lloyd said:
“Shrinking products can be an underhand way of raising prices because pack sizes shrink but the prices don’t. We want simpler pricing so people can easily compare products to see which is the cheapest, and for special offers to be genuine. ”
Notes to editors
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Which? is currently campaigning for clearer unit pricing, so products can be easily compared,and we want special offers to be genuine. Find out more about our ‘Price it Right’ campaign.