The best consumer brands go head-to-head as the shortlist for the Which? Awards 2022 is announced

The battle of the high street brands heats up this year, as the shortlist for the annual Which? Awards is announced today (5th May).

Winners will be announced at an in-person ceremony on 19th May, where some of the country’s household names will come face to face with independent brands in a bid to clinch a Which? Award.

The 11 different categories include: Which? Banking Brand of the Year, Which? Utilities Brand of the Year and Which? Retailer of the Year, among others.

This year will also see the launch of the first ever Which? Sustainability Champion honorary award, which has been established to recognise a specific project or initiative to improve sustainability by a brand.

When it came to shortlisting this year, as well as looking at key elements such as great customer service or product reliability, value-for-money has also been high on the list of considerations as consumers face the cost of living crisis.

Which? is celebrating brands that are not only offering outstanding products and services but are also helping to ease the financial burden at this difficult time, as households across the UK need their money to go further.

The consumer champion is well known for its independent expert advice and reviews, using rigorous standards to assess thousands of products and services, and calling out practices that prevent consumer harm.

Among those shortlisted across the different categories for this year’s awards are household names such as Jet2 Holidays and John Lewis, alongside newcomers Exodus Travel and mobile provider SMARTY.

Since 2007, the Which? Awards has given accolades to more than 150 companies from a range of different sectors.

Notes to editors:

Full category and shortlist breakdown with last year’s winners.



2021’s winner

Which? banking brand of the year

Coventry Building Society, Nationwide Building Society, Starling Bank


Which? insurance brand of the year

LV=, NFU Mutual, Saga


Which? travel brand of the year

Exodus Travel, InnTravel, Jet2 Holidays, Premier Inn

National Trust Holidays

Which? retailer of the year

John Lewis, Richer Sounds, Seasalt, Skechers

Richer Sounds

Which? utilities brand of the year

Octopus Energy, Plusnet Mobile, SMARTY, Tesco Mobile, Zen Internet

Tesco Mobile

Which? car brand of the year

Honda, Kia, Lexus, Polestar, Toyota


Which? home technology brand of the year

Apple, Canon, Dell, Samsung, Xiaomi


Which? home entertainment brand of the year

Amazon, LG, Panasonic, Samsung, Sennheiser, Sony


Which? small kitchen appliance brand of the year

Asda, Kenwood, Russell Hobbs, Tefal


Which? large kitchen appliance brand of the year

Beko, Bosch, LG, Miele, Samsung


Which? Trusted Trader of the year

Easystep Stairlifts, Inspiration Computers, SD Roofing

Finesse Windows Limited

Which? Sustainability Champion of the Year

Exodus Travels, Miele, Good Energy, Silver Cross, Triodos Bank



About Which?

Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We’re the independent consumer voice that influences politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we’re not for profit and all for making consumers more powerful.

The information in this press release is for editorial use by journalists and media outlets only. Any business seeking to reproduce information in this release should contact the Which? Endorsement Scheme team at

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