In response to BT entering back into the mobile phone market Which? executive director, Richard Lloyd, said:
“BT entering the quad play market could lead to stronger competition but consumers need to be able to easily compare prices of the services offered. Any impact on competition in the mobile market will depend on the terms of BT’s agreement with EE.
“BT should use its entry into this market to drive improvements in customer service and to innovate for its customers. Any positive changes must not be set back by the merger of BT and EE.”