“Care homes shouldn’t make it more difficult” – Which? response to the Competition and Markets Authority review of the UK care market.

Vickie Sheriff, Which? Director of Campaigns and Communications, said:
“We know people don’t feel confident when making the difficult decision about care for their elderly relatives. Care homes shouldn’t make it more difficult by not providing the information needed, using unfair practices and contract terms or hiding charges.

“We welcome the decision from the CMA to investigate this market and ensure that all providers are aware of their obligations under consumer law. This should help give consumers confidence they are being treated fairly.”


  • Which? Elderly Care is a free website that helps people make care choices that are relevant to their situation. It offers practical advice to support them with these difficult decisions.

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