Which? executive director, Richard Lloyd, said:
“Consumers tell us that call centres not being based in the UK is one of their biggest bugbears, so it’s good to see BT responding to what their customers want. Companies that don’t give customers the care and attention they deserve risk losing out to competitors.”
– As part of our annual customer service survey of the UK’s 100 biggest brands we asked more than 3,500 consumers what made them see red about the companies and shops they use and found nearly half (46%) of people said they were irritated by call centres not being based in the UK.
– BT was ranked 98th in our survey, with a customer service of 63%.