Which? executive director, Richard Lloyd, said:
“It’s shocking how easily people can lose control of their personal data as a result of it being sold on and shared. The trade in personal data is now big business and is one of the biggest contributors to the everyday menace of nuisance calls.
“All organisations should ensure they aren’t confusing or misleading consumers into giving their consent and they should make it easy for people to revoke their permission at any point. We urge fundraising charities to act swiftly to implement the recommendations from the official nuisance calls task force chaired by Which? and for the regulators to come down hard on anyone caught breaking the rules.”