“Positive step but gaps remain that need to be addressed”- Which? response to new controls on less healthy food adverts aimed at children

Vickie Sheriff, Which? Director of Campaigns and Communications, said:

“With childhood obesity rates continuing to rise, extending the ban on advertising of less healthy foods to children is a positive step but gaps remain that need to be addressed.

“Company cartoon characters aren’t covered as well as other types of advertising that fall outside the Committee of Advertising Practice (CAP) Code, such as packaging and sponsorship, which must be urgently tackled too.”