“Supermarkets need to be clear about how long offers are running for” – Which? response to BBC’s Tesco pricing investigation

Vickie Sheriff, Director of Campaigns and Communications at Which?, said:

“To avoid confusing their customers, supermarkets need to be clear about how long offers are running for. We don’t want people to get a nasty surprise when they reach the till and find out the cost of the goods are higher than expected.”

Statement