Alex Neill, Which? Director of Policy and Campaigns, said:
“The horsemeat scandal uncovered shocking failings with the authenticity of the food reaching our plates. Our own research shows this type of fraud can range from fish and chip shops substituting whiting for haddock, to takeaways serving lamb dishes that don’t contain any lamb.
“We welcome the launch of this new food crime hotline which should help FSS gather intelligence about fraudulent practices and allow them to tackle these crimes head on so people can be more confident in the food they eat.”