“This market study is a welcome step to ensure consumers can be confident about getting the right deal for them” – Which? response to CMA market study into Digital Comparison Tools.
Alex Neill, Which? Director of Policy and Campaigns, said:
“People want to know they are getting a good deal for essential services such as energy, insurance and broadband. Price comparison websites should play a vital role in helping people to compare offers, so this market study is a welcome step to ensure consumers can be confident about getting the right deal for them.”
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