“We now want to see businesses taking immediate action to make sure that their pricing practices live up to the new guidance” – Which? response to Guidance for Traders on Pricing Practices (CTSI)

“We issued our super-complaint in 2015 to ensure that consumers are no longer subjected to misleading pricing practices. It is welcome that businesses now have a clearer direction to make sure that their pricing practices comply with consumer law. We now want to see businesses taking immediate action to make sure that their pricing practices live up to the new guidance. Trading standards and the regulator need to closely monitor these changes to ensure they are making a meaningful difference to pricing practices.”