Michael Briggs, Head of Sustainability at Which?, said:
“It is good to see the CMA focusing on tackling misleading environmental claims by publishing this draft guidance. We know that consumers want to make more sustainable choices but risk being misled by some brands and manufacturers using environmental claims to market products and services that fail to live up to their “green” credentials.
“Businesses should take heed of this guidance from the regulator and put a stop to greenwashing so that people can trust the information they see and make informed decisions. Otherwise, the regulator must be prepared to take enforcement action to tackle this issue.”