Which? comments on the CMA publishing its Green Claims Code

Lisa Barber, Which? Home Products and Services Editor, said:

“We know that consumers want to make more sustainable choices but are faced with confusing and sometimes misleading information. Which? has raised concerns about dubious and confusing green claims from firms in a range of industries – from airlines to energy companies and investment firms – so it’s positive that the regulator is taking steps to ensure companies are effectively and accurately communicating about their environmental credentials.

“Businesses should not wait for the CMA’s review in the new year to improve their practices and should ensure any environmental claims they make are complying with the law. Meanwhile, the regulator should be prepared to take strong action against any companies found breaching the law ahead of its review, to prevent consumers from being misled by deceptive or false green claims.”