Caroline Normand, Which? Director of Advocacy, said:
“The CMA is right to block this merger, which could have reduced competition in the sector resulting in a number of problems for shoppers including increased prices, reduced quality and choice, and a poorer shopping experience.
“Sainsbury’s and Asda have fallen behind the pack recently in this trusted sector – with both finishing in the bottom four of our annual supermarket survey as rivals like Aldi and Lidl have done a better job of giving shoppers what they want.”
Notes to editor:
Please find the latest results of Which?’s supermarket survey here: https://press.which.co.uk/whichpressreleases/the-big-four-fall-behind-their-smaller-rivals-in-this-years-which-supermarket-survey/