Sue Davies, Head of Consumer Protection and Food Policy at Which?, said:
“The New Zealand trade deal will set an important precedent for future negotiations and the government must use this opportunity to push for consumers’ interests to be better represented. The deal will be judged on the extent to which it delivers on people’s priorities of protecting food and product standards, the environment and digital rights.
“Our recent research found that eight in 10 people said there should be a chapter section within trade deals reinforcing consumer interests throughout the agreement and promoting opportunities to enhance cross-border consumer rights and online protections.
“Which? has long advocated for a consumer chapter to be included in trade deals and the deal with New Zealand offers the prime opportunity to deliver this, setting a world first and an important precedent for future negotiations.”