Which? responds as more than four million UK households are in serious financial difficulty

Rocio Concha, Which? Director of Policy and Advocacy, said: 

“The soaring cost of living is forcing many consumers to take increasingly drastic actions just to make ends meet. 

“These figures reflect recent Which? research that found consumer confidence is at its lowest point since the start of the pandemic, with six in 10 telling us their household had to make an adjustment – such as cutting back on essentials or dipping into savings – to cover essential spending in the last month.

“The government and businesses must ensure that targeted support reaches the ever-growing number of consumers struggling to make ends meet.”


Notes to Editors

“Everything is increasing except our income”: Consumer confidence in the economy hits lowest point since the pandemic, Which? finds

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