“Although food supply chains have been facing several pressures and a whole range of factors affect the final food price, consumers must not be forced to pay a higher price for food unnecessarily. We believe supermarkets can and should play a much bigger role in helping their customers to navigate the cost of living crisis. This means ensuring budget ranges that support a healthy diet are available in convenience stores, especially in areas of the country where they’re needed most, as well as transparent unit pricing so people can easily work out which products offer best value.”
Which? Affordable Food For All Campaign
- The consumer champion’s Affordable Food For All campaign calls on supermarkets to do more to ensure own-brand budget line items are widely available throughout all branches – including in smaller ‘convenience’ stores. They should also make pricing and offers more transparent.
- Almost 88,000 supporters have signed Which?’s petition so far calling on the supermarkets to take action.
- Alongside the University of Leeds Consumer Data Research Centre, Which? has developed the Priority Places For Food Index which shows where in the UK people are the most vulnerable to food insecurity.
- Sign the petition: https://campaigns.