Which? responds to government announcement to consult on new powers for the CMA to fine firms exploiting customer loyalty

Caroline Normand, Which? Director of Advocacy, said:
“Action to impose fines on firms that harm consumers through excessive charges, misleading offers and confusing practice can’t come soon enough and should act not only as a deterrent, but as an incentive to give consumers a fair deal.

“We also welcome much-needed new powers for the CMA and other regulators to finally clamp down on the ongoing bad practice of excessive, so-called loyalty penalties, which cost consumers billions of pounds a year.”