Which? responds to new ONS report on shrinkflation

Alex Neill, Which? Managing Director of Home Products and Services, said:

“We’ve seen a trend over recent years of popular products reducing in size while their prices stay the same. Taken together, these practices can have a real impact at a time when many households are already facing a squeeze on their finances.

“Manufacturers and retailers may have legitimate reasons to make changes to the size of their products, but they must be upfront with their customers so that people can make an informed choice about how to spend their money.”