Sue Davies, Head of Consumer Protection and Food Policy at Which?, said:
“The success of future trade deals will be determined by the impact they have on the price, choice and safety of products and services we use every day, so consumers must be at the heart of negotiations.
“We know people value the UK’s high food standards and consumer protections so the government must deliver on its promise to protect these and ensure they are not undermined by trade deals that could allow food or goods produced to lower standards to enter the UK.”
Notes to editor
Which? research found:
- More than nine in 10 (93%) of people think it is important to maintain food standards after Brexit.
- Nearly three quarters (72%) think food from countries with lower standards should not be available.