Rocio Concha, Director of Policy and Advocacy at Which?, said:
“Our investigations have shown that Amazon is struggling to stem the tide of fake and misleading reviews in the face of a fake reviews industry geared towards duping consumers.
“Online platforms must do more to proactively prevent fake reviews infiltrating their sites. This includes Amazon working with other tech firms like Google and Facebook, where fake review firms and groups thrive, to shut them down but also better enforcing their own site policies.
“The CMA needs to crack down on bad actors and hold sites to account if they fail to keep their users safe. If it is unable to do so, the government must urgently strengthen online consumer protections by giving platforms legal responsibility for fake and fraudulent content on their sites – including fake and misleading review activity.”
Notes to editors
- Which? exposes thriving fake review industry as review manipulation businesses game Amazon Marketplace