Which? response as Amazon takes legal action against fake review brokers

Rocio Concha, Which? Director of Policy and Advocacy, said:

“It is positive that Amazon has taken legal action against some of the fake review brokers that Which? has previously exposed for misleading consumers. However, our recent investigation found that there are still unscrupulous businesses exploiting weaknesses with Amazon’s review system, leaving shoppers at risk of buying products boosted by thousands of bogus five-star reviews.

“The CMA’s ongoing fake reviews investigation must root out any unfair practices being used to manipulate shoppers and ensure people are protected when they are using major shopping sites.

“The government has announced that it plans to give the CMA stronger powers to protect consumers from an avalanche of fake reviews. The inclusion of these measures as part of a Consumer and Competition Bill in next week’s Queen’s Speech is vital.”