Which? response as CMA intervention leads to further Facebook action on fake reviews

Rocio Concha, Director of Policy and Advocacy at Which?, said:

“We’ve previously raised the alarm about fake review factories continuing to operate at scale on Facebook, leaving online shoppers at huge risk of being misled. The tech giant failed to meet its earlier commitment to the CMA, so it is positive that the regulator has stepped in and demanded more robust action.

“Facebook must deliver this time round – it has shown it has the sophisticated technology to eradicate these misleading review groups and needs to do so much more swiftly and effectively.

“The CMA and Facebook now need to monitor the situation and if the problems persist the regulator must take stronger measures to ensure that trust in online reviews does not continue to be undermined.

“Online platforms should also have greater legal responsibility for tackling fake and fraudulent content and activity on their sites.”

Notes to editors