Rocio Concha, Which? Director of Policy and Advocacy, said:
“It is good to see public figures raising awareness of this vital issue – and Which? fully supports their message. Fake celebrity endorsements are a common tactic used by sophisticated fraudsters to trick people into thinking scam adverts on online platforms are genuine – with devastating consequences for victims.
“The government has acknowledged the massive impact that an epidemic of fraud is having on our society so it must not miss this opportunity to tackle paid-for scam advertising, which is one of the biggest sources of fraud online.
“Given the overwhelming scale and urgency of the problem, it needs to use the Online Safety Bill to ensure online platforms take responsibility for stopping criminals abusing their sites to hurt innocent people, rather than kicking the can down the road.”